For established businesses whose website lags the work they do
Your website isn't doing the selling
About 30 days, plus a 30-day post-launch fix window — Quoted after the assessment — $499 credited
A fixed-scope website project: strategy, architecture, copy, design, and build, with tracking and CRM routing from day one.
Sound familiar?
- The site lists services but never makes the case for hiring you
- Referrals carry the business while the web presence lags
- New visitors do not get the same impression past clients did
- Inquiries arrive unqualified, if they arrive at all
What you actually get
When this fits
- Sites that need a new structure, not a focused patch
- Rebrands, replatforms, or sites that have grown organically for years
- Buyers who start with the assessment — it classifies fix versus rebuild
Not for
- Single-campaign fixes on an otherwise sound site — that is the Website & Conversion Sprint
- Businesses with no traffic or leads yet — build acquisition first
What you get
- Conversion-focused information architecture and core templates
- Copy drafted by us, approved by you
- Forms, call paths, and inquiry tracking
- Analytics with event tracking and a measurable baseline
- SEO foundations in place from launch day
- Inquiries routed and tagged into your existing CRM where an integration is practical
Not included
- E-commerce, custom web apps, and ongoing content production
- Deep data migration and custom integrations
- Post-launch iteration beyond the 30-day launch-fix window — ongoing improvement continues where client economics support it
How it works
- 01
Assessment first: it classifies focused fix versus rebuild and locks the priorities
- 02
Strategy and architecture: messaging, site structure, and a page-by-page plan you approve
- 03
Design and build: core templates, copy, forms, tracking, and SEO foundations
- 04
Launch with a 30-day fix window and a baseline you can measure from day one
The line between a fix and a rebuild is structural: if your conversion path fits inside the site you have, that is the Website & Conversion Sprint. When the fix requires a new information architecture, all the core templates, or a content migration, this project is the path. Launch is the baseline, not the finish — inquiries can be routed and tagged into your existing CRM, and when you want those inquiries worked until they buy, that is the CRM & Follow-Up System.
Timeline and what we need from you
Timeline
About 30 days, plus a 30-day post-launch fix window
Client responsibilities
- Your brand assets
- Approval windows for copy and design
Who is behind this
Bill has spent 20+ years building websites and sales systems for clients as an independent consultant. Split Pixel Studios is how that experience is packaged today — new company, long track record.
A serious site for serious work — without losing the human voice.
3× advertising revenue in 3 months
What we measure toward
- A site built to turn your best traffic into measurable inquiries
- Tracking and a baseline that show what the new site changes
- A clean handoff into the CRM & Follow-Up System or the Regional GTM Engine
Baselines are recorded before any fix work starts, so the work is measured against evidence, not a hunch.
Investment
Quoted after the assessment — $499 credited Quoted after the assessment — the full $499 comes off this scope. Fixed scope agreed before build starts.
Common questions
Is this a full redesign?
It is a fixed-scope conversion project. Whether you need a focused fix (the Sprint) or a new structure (this project) is not a self-diagnosis — the assessment classifies it, and the $499 fee is credited toward either path.
What exactly is included?
Messaging and offer framing, information architecture, copy drafted by us and approved by you, forms and call paths, analytics with event tracking, SEO foundations, and CRM routing where an integration is practical.
What does it cost?
Quoted after the assessment — qualification language, not a promise of guaranteed leads or revenue. The full $499 assessment fee comes off the scope.
What about e-commerce or custom web apps?
Out of scope for this project, along with deep data migration and custom integrations — those are quoted separately. Launch includes a 30-day fix window; ongoing improvement continues where client economics support it.
Start here
Get the leak map first
Or, if you already know the gap — CRM & Follow-Up System.