The physical acquisition method in our growth systems: reach selected households without competing only in ad auctions.
Direct mail is a method, not the whole offer. It works best when the list, physical piece, landing page, call path, and follow-up are wired into one measurable growth system.
Choose routes, lists, and format
Pair the mail with a response path
Match response back when possible
Not sure yet? Start with the Growth Leak Assessment — it ranks the gaps before any method is chosen.